How to Get the Most Out of Your Business Stickers.

What’s the Best Way to Make the Most Out of the Stickers I’ve Had Printed for My Business?

You’ve had your business stickers printed. Great. They look good, feel decent, and you’ve got a tidy stack of them sitting by your desk. But now what?

If you’ve spent the time and money to get stickers made, don’t let them gather dust. They’re a proper marketing tool when used well and you don’t need a big budget or clever campaign to make them work. Just a bit of planning and a bit of effort.

Below, we’ve broken down some practical ways to get the most value from your stickers, without wasting time, or overthinking it.

What Are Business Stickers, Really?

Let’s clear this up first. Business stickers are any stickers that carry your brand. They could be:

• Logo stickers

• Thank you stickers

• Product labels

• QR code stickers

• Stickers with a phrase, artwork or design that ties back to your brand

It’s not just about slapping a logo on something, it’s about using a simple item to get noticed, remembered and shared.

And if you haven’t printed yours yet, don’t worry, we can help with that. Vinyl, paper, sheets or singles. No faff.

Add Stickers to Every Order You Send.

This is probably the easiest win. If you sell physical products, drop a sticker into every box or envelope. Even better, stick it directly on your packaging.

It’s a low-cost way to:

• Say thanks

• Add a bit of personality

• Get your brand on someone’s laptop, water bottle or fridge

You’ve already done the hard bit by making the sale, the sticker is a way to keep your brand hanging around a bit longer.

People love freebies, even small ones. Stickers get kept and shared more than you think.

Turn Stickers Into Low-Cost Merch.

Got a nice design? Good logo? Funny phrase? You can turn it into a small product without spending much.

Sell sticker packs on your website or include them as part of a bundle. If you’re at markets or events, stick them near the till as an easy add-on.

It’s an easy way to make your brand feel like a thing, not just a name. And it shows people you’ve got an eye for the details.

Plus, they’re light and easy to ship. No size charts, no returns. Just slap it in an envelope and go.

Use Stickers at Events or Pop-Ups.

Business cards are fine. But people expect them. A sticker stands out.

At your next market or pop-up, print a batch of branded stickers and hand them out. Or better, stick them to bags, flyers or the front of your stall so people remember you even if they don’t buy.

Don’t overdo it. Just keep your branding clear, your message simple, and make sure it looks good enough that someone might actually want to keep it.

Label Your Products and Packaging.

If you’re selling something physical, a sticker can act as the label, the branding, the seal, or the whole thing. It’s flexible.

Use them to:

• Seal tissue paper

• Brand plain boxes or bags

• Add batch numbers or product info

• Mark handmade or limited items

They make plain packaging look finished without the cost of full custom print runs. Just a stack of stickers and a bit of time.

Add QR Codes to Drive Traffic.

Here’s a trick that actually works. Add a QR code to your sticker that links to:

• Your online store

• A discount code

• A social profile

• A how-to video

• A feedback form

It keeps things simple for your customer and gives them a reason to scan. Just make sure the link’s short and mobile-friendly.

QR stickers are easy to track too, so you’ll know if anyone’s actually using them.

We can help with the layout if you’re not sure how to fit everything in.

Encourage Stickers in the Wild.

Want to build a bit of buzz? Make it easy for people to stick your branding somewhere others will see it. Add a call-to-action like:

• “Tag us if you spot this sticker”

• “Show this for 10% off”

• “Stick it, snap it, share it”

This gives people a reason to engage with your brand after they’ve left your shop or site. You don’t need to throw prizes around. Sometimes people just like being part of something.

If the design’s good enough, they’ll do it anyway.

Stickers for Staff or Suppliers.

Branding isn’t just for customers. Stickers work well for internal use too:

• Label your tools, gear or storage

• Use on delivery boxes or folders

• Add to laptops, notebooks or clipboards

It helps keep things organised and reminds people you care about the details.

If you’ve got staff or helpers, give them a stack to use or hand out. They’ll get used, probably faster than you think.

Use Seasonal or Limited Stickers.

One clever way to keep things feeling current: print limited runs for special dates, sales or events. 

Could be:

• A seasonal colour twist

• A one-liner for a sale

• A version of your logo with a date or location

• A small batch that goes out to VIPs or regulars

It adds a bit of interest and gives people a reason to keep checking in. Stickers are cheap enough that you can switch them up without wasting cash.

Don’t Forget to Store and Use Them Properly.

Once you’ve got your stickers, make sure they’re stored right:

• Keep them flat, clean and dry

• Don’t stack vinyl on paper (it can stick)

• Keep out of direct sun if you’re storing for months

And don’t save them “for something special.” Use them now. Print more later if you need to.

If you’ve run out, or want to get some printed for the first time, we’re ready when you are.

Quick Summary...

Business stickers are more than just something to slap on a box. Done right, they’re a cheap, simple way to build your brand, add value for customers and get seen by more people.

Use them in your packaging, events, labels, and online orders. Keep designs clear. Make them useful or worth keeping. And don’t let them sit in a drawer.

Need help printing more? We’ve got you covered. Send us your file or idea, we’ll get it sorted, no fuss...